Hypebae covers about-face's latest launch, the Ballet Beam Highlighting Pearls, and where to get them.

Allure covers the shimmer makeup trend taking over in 2026, featuring about-face among the brands leading the sparkle revival.

Harper's Bazaar Arabia spotlights the sustainable beauty movement in the UAE, featuring about-face among the brands leading the charge.

Bella Hadid's fragrance brand 'Ôrəbella announces the launch of body and hair parfum mists, available exclusively on orebella.com and TikTok Shop on April 10, before launching at Ulta Beauty on April 26.

Vogue spotlights Bella Hadid and the launch of her sixth parfum, Jasmine Blues.

Beauty Matter's monthly retail roundup features 'Ôrəbella and about-face among the brands making notable retail moves in January 2026.

Harper's Bazaar covers Bella Hadid's archival fashion moments as she promotes the European launch of 'Ôrəbella at Douglas stores.

'Ôrəbella is named to BeautyMatter's FUTURE50 2026 — an annual list of 50 brands where "all the elements are coming together in just the right way at just the right time," selected from across the global beauty and wellness landscape.

About-Face debuts a new Blue Agave-infused concealer, continuing the brand's focus on innovative, skin-forward formulations.

Bella Hadid discusses 'Ôrəbella's expansion into Kuwait, Dubai, and Saudi Arabia alongside continued retail growth at Ulta Beauty.

Elle sits down with Bella Hadid to discuss 'Ôrəbella's Eternal Roots collection, her wellness journey, and staying authentic in a crowded fragrance market.

Harper's Bazaar profiles the new 'Ôrəbella Eternal Roots scent, with Bella Hadid opening up about the emotional inspiration behind the fragrance.

Elle UK features 'Ôrəbella in a comprehensive guide to finding a signature fragrance, highlighting the brand's distinctive skin-first approach to perfumery.

Vogue covers Halsey's For My Last Trick summer tour style, spotlighting the intersection of beauty, fashion, and performance that defines the About-Face brand world.

'Ôrəbella's international expansion reaches the UK market, with Bella Hadid speaking to Vogue Business about the brand's mission and her vision for global growth.

The New York Times Wirecutter names an About-Face product among the best eyeliners available, a significant editorial endorsement for the brand's quality and performance.

'Ôrəbella earns recognition in Hypebae's Best Fragrances of 2024 Beauty Awards, validating its rapid ascent in the fine fragrance category.

About-Face is recognized among the 2024 Glossy Beauty Awards winners alongside major industry names, a testament to its consistent product innovation.

Harper's Bazaar includes an About-Face product on its definitive list of the most innovative beauty launches of the year.

Byrdie spotlights 'Ôrəbella's Nightcap launch, calling it the sophisticated vanilla fragrance the beauty world has been waiting for.

Nylon highlights both About-Face and 'Ôrəbella as celebrity-owned beauty products that genuinely deliver — going beyond the hype to prove their worth on merit.

WWD's exclusive interview with Bella Hadid at the launch of 'Ôrəbella — exploring how she's redefining what a celebrity fragrance brand can be.

Byrdie profiles Bella Hadid and the story behind 'Ôrəbella — how her personal wellness journey became the foundation for an entirely new approach to fragrance.

GQ goes behind the scenes with Bella Hadid, including an in-depth look at the wellness and beauty rituals that inspired the creation of 'Ôrəbella.

Vogue's intimate portrait of Bella Hadid explores her personal evolution — and her vision for 'Ôrəbella as an expression of that journey.

WWD profiles Halsey at the LA Beauty Forum, where they discuss the creative parallels between their music and beauty brands — and why authentic self-expression is at the core of both About-Face and af94.

Vogue sits down with Halsey to discuss the deeply personal creative process behind About-Face, balancing artistry and commerce while staying true to herself.

About-Face makes a major category expansion with its first-ever foundation, launching in 45 inclusive shades — continuing the brand's commitment to radical inclusivity.

Forbes spotlights About-Face and Halsey's journey from pop star to beauty entrepreneur — a blueprint for how celebrity ownership can build category-defining brands.

About-Face earns a coveted spot on Beauty Matter's Future50 2023 list, recognized as one of the most innovative and high-growth brands shaping the industry's future.

Highsnobiety explores the cultural shift toward genderless beauty, with About-Face cited as a leading example of a brand authentically built around self-expression.

About-Face and AF94 partner with Live Nation to bring immersive beauty experiences to venues and festivals nationwide — a first-of-its-kind brand activation.

Pollstar covers the landmark partnership between Live Nation and Halsey's dual beauty brands, marking a new chapter in celebrity brand experiential marketing.

InStyle spotlights the About-Face Cheek Freak Blush Balm as it goes viral on TikTok, driving major consumer interest and cementing About-Face's social-first brand identity.

GCI Magazine covers About-Face's exclusive retail partnership with Ulta Beauty — a major distribution milestone that brought the brand to thousands of new consumers.

About-Face launches the bold Saturation Nation collection, delivering new shades and finishes that embody the brand's commitment to maximum color impact.

Billboard covers the launch of About-Face's Daytripper Collection — a vibrant, 90s-inspired lineup that became one of the brand's most talked-about drops.

Allure reviews the About-Face Shadowsticks at launch — declaring them one of the most fun and innovative eye products of the year.

Byrdie's in-depth interview with Halsey on the launch of About-Face — exploring their creative vision, personal growth, and what it means to build a brand rooted in authentic self-expression.

Entertainment industry veteran Allen Shapiro and longtime investor John Howard launch Celebrands, closing on approximately $90 million in financing with Endeavor Group, Saban Capital, and Clementine Investments.